Augmented Reality (AR) Turns Cereal Box into Video Game

I tend to snicker at the shiny new thing until it reaches that point where its clear that there is both momentum and market enough to go someplace. Though I'm not sure AR is there yet, here is a fine example of why I'm pretty sure it will. This is a cereal box campaign produced for Nestle and used here to promote a kids movie Arthur and the Revenge of Maltazard. It ran on cereal boxes in France this past November. It was a huge hit. Watch the video to see how a smart phone camera with AR can turn a cereal box into a video game. How cool is that? Many many more applications of this technology to come

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