Foursquare | Social marketing tool for hospitality

After catching a recent story on our local channel 3 about Foursquare, I took it as a sign that Foursquare is going mainstream. While I've been seeing Foursquare being focused on clubs and restaurants, I think we'll see this as an important tool for any location-based service company... especially those in travel and hospitality. So marketers for golf, ski, spa resorts take note... [read my post about Foursquare as a marketing tool for ski, golf, spa resorts and hospitality at InsidePropeller.com]

Comments

[Lori Gertz]

Interesting...that one year later, FB has incorporated this technology into their programming. When I poll people I know in marketing, they are excited about the opportunities but slightly fearful of the technology stripping privacy and encouraging negative results like tracking a particular person so their house or office can be robbed.