Monday
Feb092009
Social Marketing Jam Series
Monday, February 9, 2009 at 8:04AM
Its clear that there is a lot of misconceptions and skepticism out there about social in general, so I want to get folks together to share concepts and tactics people are applying. I expect we're going to find that each is using these channels for different purposes and with different goals. I know that most of this can be measured, and I know that bringing metric tactics will go a long way in revealing value... beyond the softer branding aspects.
So we're hosting three part series focused on social marketing. The first on Feb 20 will serve as an overview and the second two will dig deeper into Social Networks and Social Media.
The format for each will start with an basic 101 presentation, followed by deeper panel discussions.
I'm really excited about this. We're getting a lot of interest and I'm pretty sure we'll be full for this first one. I'll be leading the 101 presentation and will also participate in the panel along with some regional players who are either teaching or employing social in their marketing mixes.
Dr. Elaine Young from Champlain College, has been well ahead of this curve for some time. She's opened my eyes in many respects and helped me to understand the business value in these channels.
Chris Middings from Seventh Generation and before from Champlain Chocolates is very analytical and multitalented. Seventh Gen was fairly early in embracing social and has invested heavily in developing and supporting an army of brand advocates.
Bob Kilpatrick at Seven Days brings the perspective of a media publisher that is adapting to how people find and consume media. Seven Days is publishing via multiple social channels and using multiple media formats. It will be interesting to hear what is and isn't working for them
Space will be limited. The event is fairly open, but I don't want every shmo off the street, so drop me an email if you want come... david@propelled.com - RSVP and all event info posted to our Facebook page.
So we're hosting three part series focused on social marketing. The first on Feb 20 will serve as an overview and the second two will dig deeper into Social Networks and Social Media.
The format for each will start with an basic 101 presentation, followed by deeper panel discussions.
I'm really excited about this. We're getting a lot of interest and I'm pretty sure we'll be full for this first one. I'll be leading the 101 presentation and will also participate in the panel along with some regional players who are either teaching or employing social in their marketing mixes.
Dr. Elaine Young from Champlain College, has been well ahead of this curve for some time. She's opened my eyes in many respects and helped me to understand the business value in these channels.
Chris Middings from Seventh Generation and before from Champlain Chocolates is very analytical and multitalented. Seventh Gen was fairly early in embracing social and has invested heavily in developing and supporting an army of brand advocates.
Bob Kilpatrick at Seven Days brings the perspective of a media publisher that is adapting to how people find and consume media. Seven Days is publishing via multiple social channels and using multiple media formats. It will be interesting to hear what is and isn't working for them
Space will be limited. The event is fairly open, but I don't want every shmo off the street, so drop me an email if you want come... david@propelled.com - RSVP and all event info posted to our Facebook page.
Reader Comments