2010 Marketing Priorities

I posted a new post to the insidepropeller.com blog that suggests things for clients to focus on in 2010. We saw a dramatic reduction in spending in 2009, which I expect will return in great degree in 2010. I hope so for our clients sake as much as our own, because you can only cut back so far and for so long in marketing before a brand drops off the customer's radar. The website and online marketing channels are where smart marketers will prioritize their budgets, and we're seeing many clients slice their offline in favor of their online. And we're ready for this. This year we're focusing a great deal on mobile, social media, SEO and paid search. That said, one of my points is not to forget about the website. After all, this is where the pixels meet the pavement and where the conversion occurs. I'm also worried about folks with old code. We've seen a crazy number of malicious attacks in the past year, and the older the code, the more time hackers have had to find exploits and build bots to sniff for them.

Needless to say, I'm still consumed by social media. We've seen so many of our clients who have followed our advice engaging and building relationships with their customers. They're tapping into this dynamic word-of-mouth marketing channel and turning customers into micro marketers - each broadcasting to their own personal networks. Twitter is being used to reach the upper crust of "influencers"... aka "loudmouths" who like to be in the know and share it... to make them look smarter (I'm looking at you Gibson).

Anyhow, go check out the post if you want more. Also, I'll leave you with one of my favorite social media vids - this piece just spells out the general ROI that social offers:

[youtube=http://www.youtube.com/watch?v=ypmfs3z8esI&hl=en_US&fs=1&]