Sunday
Dec272009
2010 Crystal ball: Social + Mobile... + AR?
Sunday, December 27, 2009 at 10:10AM
In considering what will really impact marketing in the next year, it won't be just one thing. It won't be just mobile or social, or this crazy cool thing called augmented reality, which I'm just learning about. Combine those three though... and... wait for it....
SHHHHAZAHHMMMMM!
The first to come is the convergence of our GPS location/maps with our social networks, and that is already here. Want to see where all your Facebook or Twitter friends are? Some will some will not - but we have the controls to publish our location or not. I was at Stowe alone last week and wondered who might be here that I know. While on the gondola yanked out my Droid, pulled up the Google Map app and discovered Latitude. Through Latitude I can connect with people on my contacts list who accept my invitation (which pulls from my Gmail) and see where they are in relationship to my GPS position on Google Maps. Take this to the next level to see where my Facebook friends are. Twitter has a similar Needless to say there are privacy issues, but that's easy to solve.
The next level of cool is to layer augmented reality over what you see through your phone's camera view. This is already here. An app called Layar enables this on iPhone and Droid lets you take your GPS web enabled phone and as it takes in images from your camera's preview screen, it layers data or graphics over it based on your location, phone angle, and image input. Best example is a real estate AR app, which gives you all the property stats as you point your phone's camera to a house for sale. There are hundreds of "layers" ranging from views of Twitter users over maps view, Yelp reviews over restaurants facades/maps, best beach reviews over maps.... it goes on and on.
Layar Demo
[youtube=http://www.youtube.com/watch?v=b64_16K2e08&hl=en_US&fs=1&]
Shooter Game Demo
[youtube=http://www.youtube.com/watch?v=cNu4CluFOcw&hl=en_US&fs=1&]
As GPS web enabled smart phones propagate, expect this to really grow.
SHHHHAZAHHMMMMM!
The first to come is the convergence of our GPS location/maps with our social networks, and that is already here. Want to see where all your Facebook or Twitter friends are? Some will some will not - but we have the controls to publish our location or not. I was at Stowe alone last week and wondered who might be here that I know. While on the gondola yanked out my Droid, pulled up the Google Map app and discovered Latitude. Through Latitude I can connect with people on my contacts list who accept my invitation (which pulls from my Gmail) and see where they are in relationship to my GPS position on Google Maps. Take this to the next level to see where my Facebook friends are. Twitter has a similar Needless to say there are privacy issues, but that's easy to solve.
The next level of cool is to layer augmented reality over what you see through your phone's camera view. This is already here. An app called Layar enables this on iPhone and Droid lets you take your GPS web enabled phone and as it takes in images from your camera's preview screen, it layers data or graphics over it based on your location, phone angle, and image input. Best example is a real estate AR app, which gives you all the property stats as you point your phone's camera to a house for sale. There are hundreds of "layers" ranging from views of Twitter users over maps view, Yelp reviews over restaurants facades/maps, best beach reviews over maps.... it goes on and on.
Layar Demo
[youtube=http://www.youtube.com/watch?v=b64_16K2e08&hl=en_US&fs=1&]
Shooter Game Demo
[youtube=http://www.youtube.com/watch?v=cNu4CluFOcw&hl=en_US&fs=1&]
As GPS web enabled smart phones propagate, expect this to really grow.
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